Malick is no stranger to this technology, having incorporated snippets of smartphone and GoPro video into his recent features- the rapid-fire advancements in resolution and clarity continuing to blur what was once a stark dividing line between the mobile format and 35mm celluloid. ![]() The piece tasks Malick with replicating his latter-day filmmaking approach, albeit exclusively through the use of the Pixel 3’s video capabilities. The debut of his 2018 spot for Google’s “PIXEL 3” smartphone came as quite a surprise to everyone, dropping with zero build-up or preceding fanfare. Indeed, a cursory glance at the contemporary commercial landscape yields no shortage of work that wears Malick’s profound aesthetic influence on its sleeve he fits into this world far better than he - or anyone else for that matter - could have ever predicted. Take another look, however, and the similarities between Malick’s experimental, ephemeral aesthetic and the fleeting nature of the commercial format become rather abundant. Its very existence seemed antithetical to Malick’s artistic creed- a product generated for the benefit of a corporate entity, rather than a sincere expression of the human experience from a singular individual. ![]() ![]() When director Terrence Malick’s commercial for Mon Guerlain fragrance arrived in 2017, many were quite surprised that the venerated, almost-mythic filmmaker could (and would) stoop to a supposedly “lower” format such as advertising.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |